[Azontoa]

Bricks and mortar shops began to struggle as soon as ecommerce started to gain traction. Today, online shopping has become the norm for many consumers. It is estimated that globally, over 1.9 billion people have made online purchases in 2019. Conversely, thousands of physical stores are experiencing a drop in sales, which has led to store closures and even bankruptcies. Analysts have coined this phenomenon the “retail apocalyps.