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Success Despite an uptrend in the crypto market and major technical breakthroughs

Cardano (ADA) is failing to recover. Down by 97 percent from its record high, the price of ADA is struggling more than any other top cryptocurrency.
XRP and Stellar (XLM), which had poor performing years in 2018 and 2019, have outperformed Cardano in terms of price movements from record highs.
Factor #1: Low volume, low demand
Against both Bitcoin and US dollar, Cardano has been unable to show high volume across major cryptocurrency exchanges. As a result, it has shown less volatility than other major top cryptocurrencies, causing trading activity to drop.
A trader and technical analyst known as The Crypto Cactus said:
“This is something that I would avoid buying, after it broke down from listing price it has been pretty inactive in terms of price action for the past 7 months. I see no reason to invest or trade tokens that have price action or charts that look like this.”

Cardano (ADA) price has not seen major volatility in recent months (Source: Cactus Twitter)
Factor #2: Good technology, active community, not many commercial projects yet
With the release of the Shelley testnet, the technology of Cardano has started to see light. Cardano is known to have a supportive and active community of users and developers — it has a high level of GitHub commits, which indicates that the network sees lots of developer activity on a regular basis.
CryptoSlate previously reported that the Shelley testnet has ten times more staking pools than EOS and TRON, demonstrating interest in the network.
Yet, the price of ADA has not been affected by improvements in Cardano’s technology and the network’s roadmap, possibly due to the lack of commercial projects and applications using ADA.
Cardano could have better technology than Ethereum and other leading blockchain networks, but if commercial projects and decentralized applications (DApps) on top of the network fail to gain traction, it is unlikely to directly affect ADA.
It is the work of the Cardano Foundation to ensure commercial projects utilizing ADA see adequate growth and adoption. In the past year, as said by IOHK CEO Charles Hoskinson, the foundation has not been able to show enough progress in that regard.