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Marketplaces

#1
Looking for popular online marketplaces in Europe? If not, please read further. Whenever you ask someone what comes up in his mind on hearing the word ‘ecommerce’, there’s a big chance he’ll come up with eBay or Amazon. And can you blame him? These marketplaces are amongst the biggest and most successful ecommerce players in the world. Marketplaces are very popular among consumers as they often offer a very wide range of merchandise, all on one siteThe impact of marketplaces
An online marketplace is a platform on which multiple retailers sell (part of) their assortment. There are literally thousands of online marketplaces around the world and these players gain more and more market share. The result is a changed ecommerce industry: online sales happen increasingly from these marketplaces instead from retailers’ ecommerce websites.
The reason behind this shift is clear: consumers can find almost everything they are looking for and for retailers an online marketplace offers them lots of opportunities. Because why would you restrict your market to your neighboring countries, while you can sell just as easily to consumers in Vietnam, Greenland or Brazil using a marketplace connection. Yet, marketplaces don’t offer significant added value by definition. If you’re operating in a very specific niche industry, chances are (potential) consumers could have already been able to find their way to your products.
Why are marketplaces so popular?
The fact online marketplaces have become so popular is partly due to their urge for innovation. Amazon for example is clearly not focusing on profits, but on growing through innovation. The company is continuously investing in the latest technologies and developments, while keeping the future in mind. For an average retailer these kinds of investments aren’t financially feasible. But by joining such platforms, these same retailers can profit from the existing innovations.
Another reason is retailers just don’t want to miss the boat. As soon as a marketplace is popular among consumers and competing retailers, retailers are afraid they are missing out. And there should be a good reason why these consumers and competitors are on that platform, right? So, as a result, more and more retailers will join, which makes the platform even more interesting for other players.
Additionally, the fact retailers can also use online marketplaces to try out quite easily whether there’s enough interest for their product is another popular reason to join such a platform.
What are the down sides?
While joining a big and popular marketplace could lead to an increase of your reach and online visibility, it doesn’t necessarily mean you get rich of it. There’s a big chance one (or more) of your competitors is also active on that platform, which means a strong competition that’s based on who has the lowest prices. And even if sales go well, the commission you need to pay to the marketplace often has quite the impact on your profit margins.
The forced urge to perform is also something not every retailer feels comfortable with. In order to sell your products through an online platform, there are often many requirements one needs to qualify. Many platforms demand a certain kind of velocity: retailers need to deliver within a certain time period or they need to answer consumers’ questions within a couple of hours.
And, by joining an online marketplace, you also offer lots of valuable data to that same marketplace. Imagine, for example, you’re selling a product that’s hugely popular among a certain customer group. The marketplace could decide one day to (manufacture and) sell that same product itself for a much lower price.
Examples of market places
It is no longer just American ecommerce giants such as Amazon and eBay that have left their mark in the global ecommerce industry. Asian and European giants are also increasingly making name for themselves. Think for example of the German fashion companies Zalando and Otto, the Chinese companies Alibaba and JD.com, the Japanese player Rakuten and the Dutch retailer Bol.com.
Whatever the assortment, chances are there’s a (specialized) marketplace that fulfills your needs. According to the European Commission, in Europe alone there are over 7,000 online marketplaces and platforms. To better protect retailers who joined these platforms, the Commission came up with a set of rules.
For example, the need to explain the most important parameters that form the internal ranking of retailers. They also need to tell which data they gather and how they will use these. And the European Commission also wants these platforms to set up an internal complaint-handling system to better assist business users.

Trouva, marketplace for boutiques, raises €20 million
[Image: trouva-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/12/trouva-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Trouva" srcset="https://ecommercenews.eu/wp-content/uploads/2019/12/trouva-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...trouva.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w" sizes="(max-width: 340px) 100vw, 340px" />
Trouva, an online marketplace for bricks-and-mortar boutiques, has raised 17 million pounds (20 million euros). The UK company wants to use the money to accelerate its expansion across Europe and beyond. Continue reading

December 4, 2019 by Ecommerce News. About Funding, Marketplaces with tags The United Kingdom. 1817 views.

Secondhand fashion marketplace Vinted raises €128 million
[Image: vinted-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/08/vinted-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Secondhand fashion marketplace and app Vinted" srcset="https://ecommercenews.eu/wp-content/uploads/2019/08/vinted-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...vinted.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Vinted, a marketplace from Lithuania, has raised 128 million euros in a round led by Lightspeed Venture Partners. With the money, the site where consumers can sell and buy second-hand fashion wants to accelerate its rapid growth across Europe. Continue reading

November 28, 2019 by Ecommerce News. About Funding, Marketplaces with tags Lithuania. 2620 views.

Amazon has 1.1 million active sellers in Europe
[Image: Amazon_logo-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2017/12/Amazon_logo-340x181.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://ecommercenews.eu/wp-content/uploads/2017/12/Amazon_logo-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...n_logo.png 740w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w" sizes="(max-width: 340px) 100vw, 340px" />
There are over 1.1 million active sellers on Amazon marketplaces located in Europe. That’s an increase of 25 percent, compared to the situation last year. The most percentage growth can be found on Amazon Turkey and Amazon Italy. Continue reading

November 26, 2019 by Ecommerce News. About Marketplaces, Statistics with tags Europe. 2959 views.

International Marketplace Network opens for all retailers
[Image: international_marketplace_network-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/11/international_marketplace_network-340x181.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://ecommercenews.eu/wp-content/uploads/2019/11/international_marketplace_network-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...etwork.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w" sizes="(max-width: 340px) 100vw, 340px" />
The International Marketplace Network (IMN), an alliance of major European ecommerce platforms, is now open for all traders. After a one-year test phases, European online marketplaces Real.de, Cdiscount, eMAG and ePrice are launching the International Marketplace Network. Continue reading

November 6, 2019 by Ecommerce News. About Launch, Marketplaces with tags Europe. 3399 views.

Ebay and Amazon: 90% of UK online marketplace spend
[Image: online_marketplace-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/02/online_marketplace-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Europe wants to better protect sellers on marketplaces" srcset="https://ecommercenews.eu/wp-content/uploads/2019/02/online_marketplace-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...tplace.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
The total spend via UK online marketplaces is forecast to reach over 30.4 billion euros in 2019. It’s also expected to rise 15.2 billion euros over the next five years. This corresponds to an increase of 50.1 percent. And it’s mostly Amazon and eBay who dominate the online marketplaces market. Continue reading

November 4, 2019 by Ecommerce News. About Marketplaces with tags The United Kingdom. 5142 views.

Heyconnect helps German brands sell on La Redoute
[Image: heyconnect-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/10/heyconnect-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Heyconnect" srcset="https://ecommercenews.eu/wp-content/uploads/2019/10/heyconnect-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...onnect.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w" sizes="(max-width: 340px) 100vw, 340px" />
Platform service provider Heyconnect has started a cooperation with French marketplace La Redoute. Now, Heyconnect can offer German and international brands the opportunity to offer their products on the popular French ecommerce platform for home and fashion. Continue reading

October 25, 2019 by Ecommerce News. About Marketplaces with tags France, Germany. 2350 views.

German marketplaces warn dealers: get a VAT certificate
[Image: germany-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2018/03/germany-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Ecommerce in Germany" srcset="https://ecommercenews.eu/wp-content/uploads/2018/03/germany-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...ermany.png 740w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w" sizes="(max-width: 340px) 100vw, 340px" />
Online marketplaces such as eBay, Amazon and Etsy are warning connected retailers who are subject to VAT in Germany. They should provide the marketplaces with proof of their VAT registration with a special certificate. The deadline for submission expires on the 1st of October. Continue reading

September 20, 2019 by Ecommerce News. About Laws and regulations, Marketplaces with tags Germany. 4814 views.

Allegro launches Allegro Lokalnie
[Image: allegro-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/08/allegro-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Allegro" srcset="https://ecommercenews.eu/wp-content/uploads/2019/08/allegro-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...llegro.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Allegro, a popular online shopping platform from Poland, has announced Allegro Lokalnie, or Allegro Locally in English. This is an online platform dedicated to private sellers and buyers looking for items listed by such sellers. Continue reading

August 30, 2019 by Ecommerce News. About Marketplaces with tags Poland. 3414 views.

Top 20 of cross-border marketplaces from Europe
[Image: cross_border_ecommerce-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2018/11/cross_border_ecommerce-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Cross-border ecommerce in Europe" srcset="https://ecommercenews.eu/wp-content/uploads/2018/11/cross_border_ecommerce-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...mmerce.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
The total cross-border market of European-owned marketplaces represents a turnover of 9 billion euros. This corresponds to a fifth of what’s generated by all cross-border marketplaces in Europe, with Amazon generating 28 billion euros. Here’s the top 20. Continue reading

August 29, 2019 by Ecommerce News. About Cross-border, Marketplaces, Statistics with tags Europe. 6100 views.

Secondhand fashion platform Vinted launches in the Netherlands
[Image: vinted-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/08/vinted-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Secondhand fashion marketplace and app Vinted" srcset="https://ecommercenews.eu/wp-content/uploads/2019/08/vinted-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...vinted.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Vinted, an online platform which enables users to buy and sell secondhand fashion, is reinforcing its investment in the Netherlands. Now, Dutch users can browse millions of items, while they can also sell their clothing to millions of users in Europe. Continue reading

August 22, 2019 by Ecommerce News. About Marketplaces with tags The Netherlands. 4426 views.

Amazon raises seller fees in France
[Image: amazon_france-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2018/02/amazon_france-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Amazon France - Amazon in France" srcset="https://ecommercenews.eu/wp-content/uploads/2018/02/amazon_france-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...france.png 740w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w" sizes="(max-width: 340px) 100vw, 340px" />
After France approved a new digital tax on American tech giants, Amazon reacted by passing along the costs to French Amazon sellers. The marketplace is raising seller fees by 3 percent for thousands of small and medium-sized businesses in France. Continue reading

August 21, 2019 by Ecommerce News. About Laws and regulations, Marketplaces with tags France. 2982 views.

Wish locks out accounts for excessive refunds
[Image: wish-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2018/05/wish-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Wish" srcset="https://ecommercenews.eu/wp-content/uploads/2018/05/wish-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...5/wish.png 740w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w" sizes="(max-width: 340px) 100vw, 340px" />
Online marketplace Wish appears to increasingly lock out user accounts in Germany after users returned items too many times. This also means customers lose access to the customer service and can no longer exercise their buyer rights. Continue reading

August 15, 2019 by Ecommerce News. About Consumer behavior, Marketplaces with tags Germany. 6024 views.

Amazon extends anti-counterfeiting program to Europe
[Image: amazon_project_zero-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/08/amazon_project_zero-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Amazon Project Zero" srcset="https://ecommercenews.eu/wp-content/uploads/2019/08/amazon_project_zero-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...t_zero.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Amazon has extended its anti-counterfeiting program Project Zero to Europe. With this initiative, which launches in France, Germany, Italy, Spain and the United Kingdom, the ecommerce giant wants to drive the number of counterfeits on its platform to zero. Continue reading

August 6, 2019 by Ecommerce News. About Marketplaces with tags France, Germany, Italy, Spain, The United Kingdom. 4544 views.

Etsy acquires music gear marketplace Reverb
[Image: etsy_reverb-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/07/etsy_reverb-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Etsy acquires Reverb" srcset="https://ecommercenews.eu/wp-content/uploads/2019/07/etsy_reverb-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...reverb.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Etsy, the global marketplace for handmade and vintage items, has acquired Reverb. This is a six-year old company that enables people to buy and sell new, used, and vintage music gear. The deal is for about 246 million euros in cash. Continue reading

July 23, 2019 by Ecommerce News. About Acquisition, Marketplaces with tags Europe. 2993 views.

Worten launches its marketplace in Spain
[Image: worten-340x181.png]<img width="340" height="181" src="https://ecommercenews.eu/wp-content/uploads/2019/06/worten-340x181.png" class="attachment-medium size-medium wp-post-image" alt="Worten, online store from Portugal" srcset="https://ecommercenews.eu/wp-content/uploads/2019/06/worten-340x181.png 340w, https://ecommercenews.eu/wp-content/uplo...worten.png 740w, https://ecommercenews.eu/wp-content/uplo...-30x16.png 30w, https://ecommercenews.eu/wp-content/uplo...-60x32.png 60w, https://ecommercenews.eu/wp-content/uplo...100x53.png 100w, https://ecommercenews.eu/wp-content/uplo...120x64.png 120w, https://ecommercenews.eu/wp-content/uplo...00x106.png 200w, https://ecommercenews.eu/wp-content/uplo...40x127.png 240w, https://ecommercenews.eu/wp-content/uplo...20x170.png 320w" sizes="(max-width: 340px) 100vw, 340px" />
Worten, a popular electronics retailer from Portugal, has completely renewed its ecommerce website in Spain. Worten.es now includes an online marketplace which allows customers to access over 700,000 new products in over 30 categories. Continue reading

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