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How To Boost Your Digital Marketing Agency’s Growth In 2020

[b]Here’s the truth. Starting a digital marketing agency is easy but running and turning it into a successful business is tough![/b]
There’s a lot to worry about: hiring, accounting, optimizing accounts, marketing, automation, and most importantly, getting results for clients.
Getting significant results for clients could lead to new businesses. But it’s not a guarantee. Hence, driving your own digital growth is important.
Running a digital marketing agency is no longer what it used to be. Now, we have voice search, mobile usage, and Artificial Intelligence (AI).
In fact, 76% of people think online marketing has been impacted more in the past two years than it did over the previous fifty, according to Adobe.
If you’re ready to adapt to these changes and drive massive growth for your agency, grow your brand, generate qualified leads, close more deals, and increase revenue, you can use these 14 tips from industry experts to grow and scale:

1. Focus on a Specific Market

Specialization is the key to growing your digital marketing agency in this competitive marketing environment. Don’t try to do everything or solve every need that your client presents.
Your digital marketing agency’s growth would be stunted because you’re spreading your tentacles so wide. If a prospective client lands on your website today, what will they know your agency for?
[b]Are you a full-service or specialized agency?[/b]
Both models work. But it’s a lot harder to break even when you’re handling every aspect of digital marketing. Specialization could be the missing piece in your success puzzle.
In a Moz’s survey, over 32% of respondents identified themselves as “full-service” agencies or “digital marketing” agencies.

[Image: moz-survey-digital-marketing-agencies.gif]
On the flip side, the same survey shows that effective and successful agencies are always focused on one vertical.

They don’t like to service clients with half-baked strategies. If they’re known for one offering one service, you can bet they’re SO good at it.
Take a closer look:
[b]Content Marketing Up[/b] focuses on content creation
[b]Hanapin Marketing[/b] focuses on PPC
[b]SingleGrain[/b] focuses on Startup growth
[b]ShoeString[/b] Videos focuses on video marketing

The ultimate goal of your agency is to laser-focus on a specific market, then launch all out to serve businesses in that market.

2. Use a lead magnet for your agency
Your agency needs a lead magnet such as an eBook, Cheat Sheet, Templates, White paper, tool, and so on, to initiate a prospect’s journey.

3. Develop Case Studies from Your Successful Clients

Do you do this often?
Your successful clients are a goldmine for your digital marketing agency growth. It’s good to get excited about the results you generated for them, but don’t stop there.
[b]Client case studies are one of the most useful resources on your agency website. As much as possible, create a dedicated page for showcase all these case studies and customer testimonials.[/b]
In a survey conducted by eMarketer, 62.6% of responded agreed that case studies are powerful tools for generating leads.
OneIMS, a digital marketing agency projects its client case studies on a dedicated page that’s optimized for new clients and businesses.

4. Become Your Own Client

This growth strategy might seem counter-intuitive, but it’s powerful if you do it the right way. Clients know that the best way to measure your expertise is by your results. It’s not by your ‘promises.’
When you become your own client, it means you’re decisive and are ready to get results for ‘you.’ You’ll also be able to promote your business (just as you’d if another business hired you).
The truth be told, you can use the results you got (maybe a ranking boost in the organic search for your agency website) as a proof to win over new clients. Case closed.
Neil Patel, for example, helps businesses with content marketing. Interestingly, He uses content marketing to build his brand online.

5. Simplify Your Project Management Processes

When potential clients first come in contact with your agency, they want to know how simply your processes are.
If it’s complex and daunting, they’ll be disappointed because they’d assume you’ll not drive growth for their business.
Make sure your templates, reports, strategy, tools, and team are relatable. Clients already have a challenge with their business that’s why they come to you. Don’t complicate it.

6. Rank Your Target Keywords

This is important if your digital marketing agency is focusing on SEO. How do you convince businesses that your agency is able to improve their search rankings on Google?
It’s by showing where your agency ranks in the organic search results.