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Factor #1: Low volume, low demand

Against both Bitcoin and US dollar, Cardano has been unable to show high volume across major cryptocurrency exchanges. As a result, it has shown less volatility than other major top cryptocurrencies, causing trading activity to drop.
A trader and technical analyst known as The Crypto Cactus said:
“This is something that I would avoid buying, after it broke down from listing price it has been pretty inactive in terms of price action for the past 7 months. I see no reason to invest or trade tokens that have price action or charts that look like this.”